The St. John Fisher College Communication/Journalism Department has a new name and new major offering for the new 2013-14 academic year.
The program will now be known as the Department of Media and Communication, and will present students a choice of two distinct degree offerings.
The department will continue to offer a bachelor’s of arts (BA) degree but will add a bachelor of science (BS) in Media Management, which combines elements of degrees in communication and business management/marketing. The college and department received approval to offer the new degree from the New York State Department of Education in July.
The BA for now will continue to be known as Communication/Journalism, although the college has applied to the New York State Department of Education to change the name of the degree program to match the department’s name of Media and Communication. A decision from the state about the change is pending.
This program is for students who are interested in learning to create content for presentation across platforms (written, audio/video, graphical, online) for a variety of purposes, including traditional and emerging journalism, broadcasting, video production, and creative work in public relations and advertising. It consists of 37 credits, with several required courses and a large number of electives that allow students to tailor the program to best suit their interests.
Requirements for this program are unchanged from the BA the department now offers. They were last revised in 2011 to add a greater emphasis on multimedia production skills and greater flexibility for students in choosing their of courses.
The BS in Media Management provides a blend of production skills and conceptual understanding of media with business literacy. It prepares students for careers that have a strong communications component yet lie outside of traditional media industries, including corporate communications, non-profit agency marketing/communications, and positions in public relations, advertising and marketing that require skills in social media management, digital media production, and Web-based presentation.
As a BS it includes more requirements and carries more total credits, with 63 credits of required and elective courses including a mandatory capstone sequence focused on practical experience.