Professor Kathy Marchaesi-Ciaraldi received the 2014 SJFC Adjunct Faculty Karyl Mammano Excellence in Service Award for her ability to bring teaching out of the classroom and incorporating real-world experience for her students while serving the community.
Marchaesi-Ciaraldi teaches communication courses and is the main instructor of Fisher’s Introduction to Advertising courses. She infuses the curriculum with a hands-on approach to developing advertising strategy, often incorporating community service partners as clients. She volunteers much of her own time outside of the classroom to benefit the career growth of her students and community.
This interaction with local business and non-profit organizations helps students learn the skills of working with external clients, developing their professional identities and building their personal networks. Some students have gone on to find employment through the connections they made while working on a project for Professor Marchaesi.
This year Marchaesi-Ciaraldi is taking service to a new level, working as adviser to the PRIMA (Public Relations, Integrated Marketing and Advertising) Group, a student-run firm that serves real clients from the Rochester community. When she first began to advise the PRIMA group in 2013, it was nearly dormant, with waning student interest and no real clients or projects on its docket.
Marchaesi led the effort to grow student interest in the PRIMA experience and it resulted with more than 15 students creating, planning and celebrating the inaugural Gilda’s Cup Collegiate Comedy Improv Competition to benefit Gilda’s Club of Rochester. The event, which started out as an idea for a class project, moved onto PRIMA’s docket and raised approximately $3,500 in support of Gilda’s Club, the cancer support organization.
“Without Kathy’s involvement, the firm would not be where it is today, and her efforts to put it there have been a tremendously important service to the Department of Media and Communication,” says Dr. Jack Rosenberry, Chair of the department and the person who nominated Marchaesi-Ciaraldi for the college’s annual faculty and staff recognition awards.
Due to Marchaesi-Ciaraldi’s service, the PRIMA Group is prepared for continued community outreach projects and real-world client successes. The PRIMA Group was also able to develop a marketing plan for a locally owned hair salon while they prepared for the Gilda’s Club fundraiser – truly speaking to the agency experience of representing multiple clients.