On October 26, the Rochester Media Association held an informational presentation at St. John Fisher College, about media analytics and applying those fundamentals in the workplace. Open to professionals and students, the presentation delve into the relatively new area of research in media management, which examines statistical data in order to understand where improvements can be done to increase engagement in websites and social media.
Ronen Shay, Visiting Professor of Media Management, introduced professionals and interested students to media research through web analytics, an increasingly important skill set for the industry, allowing them to understand major metrics and what they mean. Featured speaker, Len LaCara, an audience analyst for the Democrat and Chronicle, discussed journalism and what can be done to track news story performances and improve their engagement.
Major metrics are becoming increasingly critical for the field of media management, as the world becomes more integrated in the social network and life online. This event provided a great educational opportunity and developmental information for professionals in the Rochester community, as well as students here at the college who have an interest in the media management department.