The Media and Comm department welcomes the 2017 Bateman Case Study Competition to the list of new courses available at the college. Bateman Practicum, as it will be called, is a new and challenging experience, shared to us by PRSSA, allowing students to develop a campaign for the Campaign to Change Direction; focusing on changing the culture of mental health in America. The competition raises awareness about the Five Signs of emotional suffering: change in personality, agitation, withdrawal, decline in personal care, and hopelessness.
Teams consist of full-time or part-time undergraduate students who are currently PRSSA members. They will create a public relations campaign that aims to further the goals and reach of the Campaign to Change Direction.
The Bateman Case Study Competition, sponsored by Edelman and The Plank Center for Leadership in Public Relations, is one of the most challenging programs PRSSA offers to a wide range of students. The first place team will be awarded with $3,500 and a trophy; the second place team will receive $2,500 and a plaque; and the third will receive $1,500 and a plaque.
St. John Fisher College is proud to be taking part in this enriching learning experience for the first time, regardless of what prize we walk away with at the end of this amazing competition. Unfortunately the spots for this class are all filled up for the spring semester, however, we hope to consistently participate in the years to come.