Media and Communication Students Attend Public Relations Student Society of America National Conference

full-group-photoSix students from the Media and Communication Department attended the Public Relations Student Society of America’s National Conference, “Crossroads of Public Relations,” in Indianapolis, IN from October 21 to 24. Students were joined on the trip by Arien Rozelle, Visiting Assistant Professor in the Media and Communication Department, who serves as adviser to Fisher’s PRSSA chapter and The PRIMA Group, the student-run agency.
The PRSSA National Conference is the largest gathering of public relations students in the country. Students Alexandra Hristodoulou, Olivia Rotondo, Claire Sauter, Claire Lupi, Alexandra Ormond and Jade Rood networked and learned from a variety of speakers, professionals and peers from across the country throughout their four days in Indy. They participated in chapter development sessions, resume critiques and panels ranging from topics like media relations to internal communication and crisis communication, while developing their professional skills and keeping up with the latest trends in public relations.
PRSSANC keynote speakers included Derreck Kayongo of the Center for Civil and Human Rights, and NASA astronaut Scott Kelly. Other speakers included communications executives from Warner Brothers Television, General Motors, Vera Bradley, McDonalds Corporation, Burson-Marsteller, Starwood, NCAA and more.
“Speaking with peers and professionals from around the country re-invigorated my passion for public relations and advertising and reminded me of the power that the messages we create have on our audiences,” said SJFC PRSSA Co-President Alexandra Hristodoulou.
Being surrounded by students interested in various fields of public relations is a refreshing experience. We have the opportunity to share our accomplishments as a chapter as well as some defeats we’ve had and we help each other come up with new ideas. This year I was able to learn even more personally and professionally, thanks to our sponsors,”  said SJFC PRSSA Co-President Olivia Rotondo.
“The conference was a mixed experience full of motivating new insights — as well as affirmation,” said SJFC PRSSA Secretary Claire Sauter. “One of the most residual aspects of the conference is a feeling of affirmation. Realizing that many of the best practices, unwritten rules of the industry, and the potential of PRSSA chapters are known to me and my peers, speaks to the honest industry-based education and professional preparation we are receiving at Fisher.”
For more information about Fisher’s PRSSA chapter, please visit: // //
For more information about Fishers’ student-run agency, The PRIMA Group, visit: // //
The trip was sponsored in part by the Department of Media and Communication, the School of Arts and Sciences and Roberts Communications.

Students Attend Upstate Social Sessions

img_36312On October 15th, Arien Rozelle, Visiting Assistant Professor in the Media and Communication department, participated in the second Upstate Social Sessions conference, an event to inspire and educate the community about the value of social media in our personal and professional lives, held in Rochester.

The event featured speakers from The New York Times, Kickstarter, the Democrat & Chronicle, WXXI, Excellus BCBS, Dixon Schwabl and many more, covering topics from social video analytics to personal branding. The Media & Communication department was an academic sponsor of the conference.

As a moderator of the panel “Don’t Feed the Trolls: Advice from Community Managers,” Rozelle led a conversation about how to manage social media channels for a brand with community managers Brian Cason of Moment, Carol Benovic of Kickstarter and Rochelle Bilow, formerly of Bon Appetit.

“As social media evolves, it’s increasingly important to stay up to date on the latest trends and innovations,” said Rozelle. “Upstate Social Sessions gives professionals, students and members of the community an opportunity to learn and share information with some of the leaders in the field — without leaving Rochester.”


Several students from the Media and Communication Department attended Upstate Social Sessions, including: Kyle Cataldo, Ruya Kirac, Natalie Gates, Olivia Rotondo, and Alexandra Hristodoulou.

Prior to the event, Rozelle joined Leah Stacy, Upstate Social Sessions Co-Founder, and Steve Carter of Upstate Social Sessions and Brand Networks, to talk discuss the pros and cons of social media on WXXI’s Connections with Evan Dawson.