Digital Cultures Showcase to take place

A Digital Cultures Showcase will be held on December 1st.  This showcase will show off two senior’s projects within the Digital Cultures major.  Held in the Gateway during free period; the projects put on display will fall within the video games and music realm.

Along with showing off their love for the major, there will be video games on display that were made within the department as well as data visualizations. (learning through technology and media)

Professor Sarachan; chair of the communications department and in charge of showcase said that, “This is a great opportunity for faculty and students to see what the students in digital cultures do while seeing if they would enjoy it themselves.”

 

Students Embrace a New Course Geared Towards Making a Difference

The Media and Comm department welcomes the 2017 Bateman Case Study Competition to the list of new courses available at the college. Bateman Practicum, as it will be called, is a new and challenging experience, shared to us by PRSSA, allowing students to develop a campaign for the Campaign to Change Direction; focusing on changing the culture of mental health in America. The competition raises awareness about the Five Signs of emotional suffering: change in personality, agitation, withdrawal, decline in personal care, and hopelessness.

Teams consist of full-time or part-time undergraduate students who are currently PRSSA members. They will create a public relations campaign that aims to further the goals and reach of the Campaign to Change Direction.

The Bateman Case Study Competition, sponsored by Edelman and The Plank Center for Leadership in Public Relations, is one of the most challenging programs PRSSA offers to a wide range of students. The first place team will be awarded with $3,500 and a trophy; the second place team will receive $2,500 and a plaque; and the third will receive $1,500 and a plaque.

St. John Fisher College is proud to be taking part in this enriching learning experience for the first time, regardless of what prize we walk away with at the end of this amazing competition. Unfortunately the spots for this class are all filled up for the spring semester, however, we hope to consistently participate in the years to come.

Media&Comm Student Attends Google Event

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Ruya Kirac at Google’s new pop-up shop

The #MadebyGoogle event hosted in New York City on October 29 at Google’s new pop-up shop, was attended by one of our own, Ruya Kirac.

At the event, Kirac was given the opportunity to join other online influencers where they tested new Google products before the company releases them to the public.  Kirac was able to test out the new Google Pixel phone, along with the Daydream View virtual reality headset.

Along with testing out the new products, Kirac and the other attendees got to share their opinion on the new technology with Google’s product development team as well as journalists from the NY times, Adweek, and Forbes.

Kirac came back from the experience saying, “At Fisher, many of our projects in the Media & Communication Department involve examining media companies and working with real clients, which helped prepare me to visit Google and to feel less intimidated when networking with members of the media.”

 

Journalism & Film Series

Dr. Rosenberry’s Journalism and Film Series kicked off on October 12 with the 1941 film; Citizen Kane.  With the series lasting a total of 3 films, there is plenty of opportunity to lean more about journalism history. Along with the showing of Citizen Kane October 12; All the President’s Men; a film about two journalists and their efforts to report on the Watergate scandal will be shown at 6:30pm, November 2nd in Basil 214.

The third and final film in the series is Spotlight.  Although a more recent film (2015) it won best picture and tells a tale about reporters for the Boston Globe uncovering a sex-abuse scandal among Catholic priests within the Boston Diocese.  Spotlight will be shown on November 30th at 6:30 in Basil 214.  Dr. Rosenberry has been wanting to put on a film festival for many semesters-and now it’s your chance to sit back, relax and learn about journalism and its history through the 3 film series.

Media and Communication Students Attend Public Relations Student Society of America National Conference

full-group-photoSix students from the Media and Communication Department attended the Public Relations Student Society of America’s National Conference, “Crossroads of Public Relations,” in Indianapolis, IN from October 21 to 24. Students were joined on the trip by Arien Rozelle, Visiting Assistant Professor in the Media and Communication Department, who serves as adviser to Fisher’s PRSSA chapter and The PRIMA Group, the student-run agency.
 
The PRSSA National Conference is the largest gathering of public relations students in the country. Students Alexandra Hristodoulou, Olivia Rotondo, Claire Sauter, Claire Lupi, Alexandra Ormond and Jade Rood networked and learned from a variety of speakers, professionals and peers from across the country throughout their four days in Indy. They participated in chapter development sessions, resume critiques and panels ranging from topics like media relations to internal communication and crisis communication, while developing their professional skills and keeping up with the latest trends in public relations.
 
PRSSANC keynote speakers included Derreck Kayongo of the Center for Civil and Human Rights, and NASA astronaut Scott Kelly. Other speakers included communications executives from Warner Brothers Television, General Motors, Vera Bradley, McDonalds Corporation, Burson-Marsteller, Starwood, NCAA and more.
 
“Speaking with peers and professionals from around the country re-invigorated my passion for public relations and advertising and reminded me of the power that the messages we create have on our audiences,” said SJFC PRSSA Co-President Alexandra Hristodoulou.
 
Being surrounded by students interested in various fields of public relations is a refreshing experience. We have the opportunity to share our accomplishments as a chapter as well as some defeats we’ve had and we help each other come up with new ideas. This year I was able to learn even more personally and professionally, thanks to our sponsors,”  said SJFC PRSSA Co-President Olivia Rotondo.
 
“The conference was a mixed experience full of motivating new insights — as well as affirmation,” said SJFC PRSSA Secretary Claire Sauter. “One of the most residual aspects of the conference is a feeling of affirmation. Realizing that many of the best practices, unwritten rules of the industry, and the potential of PRSSA chapters are known to me and my peers, speaks to the honest industry-based education and professional preparation we are receiving at Fisher.”
 
For more information about Fisher’s PRSSA chapter, please visit: fisherprssa.wordpress.com // www.facebook.com/sjfcprssa // twitter.com/SJFCPRSSA
 
For more information about Fishers’ student-run agency, The PRIMA Group, visit: www.sjfcprima.com // www.facebook.com/sjfcprimagroup // twitter.com/theprimagroup
 
The trip was sponsored in part by the Department of Media and Communication, the School of Arts and Sciences and Roberts Communications.

Students Attend Upstate Social Sessions

img_36312On October 15th, Arien Rozelle, Visiting Assistant Professor in the Media and Communication department, participated in the second Upstate Social Sessions conference, an event to inspire and educate the community about the value of social media in our personal and professional lives, held in Rochester.

The event featured speakers from The New York Times, Kickstarter, the Democrat & Chronicle, WXXI, Excellus BCBS, Dixon Schwabl and many more, covering topics from social video analytics to personal branding. The Media & Communication department was an academic sponsor of the conference.

As a moderator of the panel “Don’t Feed the Trolls: Advice from Community Managers,” Rozelle led a conversation about how to manage social media channels for a brand with community managers Brian Cason of Moment, Carol Benovic of Kickstarter and Rochelle Bilow, formerly of Bon Appetit.

“As social media evolves, it’s increasingly important to stay up to date on the latest trends and innovations,” said Rozelle. “Upstate Social Sessions gives professionals, students and members of the community an opportunity to learn and share information with some of the leaders in the field — without leaving Rochester.”

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Several students from the Media and Communication Department attended Upstate Social Sessions, including: Kyle Cataldo, Ruya Kirac, Natalie Gates, Olivia Rotondo, and Alexandra Hristodoulou.

Prior to the event, Rozelle joined Leah Stacy, Upstate Social Sessions Co-Founder, and Steve Carter of Upstate Social Sessions and Brand Networks, to talk discuss the pros and cons of social media on WXXI’s Connections with Evan Dawson.

Media Analytics Fundamentals with Dr. Shay

pic-2On October 26, the Rochester Media Association held an informational presentation at St. John Fisher College, about media analytics and applying those fundamentals in the workplace. Open to professionals and students, the presentation delve into the relatively new area of research in media management, which examines statistical data in order to understand where improvements can be done to increase engagement in websites and social media.

Ronen Shay, Visiting Professor of Media Management, introduced professionals and interested students to media research through web analytics, an increasingly important skill set for the industry, allowing them to understand major metrics and what they mean. Featured speaker, Len LaCara, an audience analyst for the Democrat and Chronicle, discussed journalism and what can be done to track news story performances and improve their engagement.

Major metrics are becoming increasingly critical for the field of media management, as the world becomes more integrated in the social network and life online. This event provided a great educational opportunity and developmental information for professionals in the Rochester community, as well as students here at the college who have an interest in the media management department.